Profile
Juliana Goh is a recognized leader in data-driven, human-centered innovation and design, with over 20 years of expertise in digital experience design, strategy, and transformation. She has served as Head of Experience Design at IBM iX ASEAN, Samsung Electronics SEA, and KPMG Digital Village, where she led cross-functional teams of UX researchers, UI designers, and product managers to turn complex business challenges into impactful, design-led solutions. Her leadership consistently aligned user needs with business goals, driving innovation through agile methods and embedding design thinking into organizational practices.
Juliana’s key portfolio includes leading enterprise-wide HR transformation across Germany, the USA, China, and Brazil as the Employee Experience Consultant for the Bayer Global HR team, where she designed data-driven employee journeys that boosted process adoption and reduced change resistance across global markets. She has also spearheaded major digital transformation initiatives, including the end-to-end service design of KPMG’s Smart Clubhouse—an award-winning workspace that redefined collaboration and set new benchmarks for workplace innovation.
A specialist in CX/UX strategy, service design, and journey mapping, Juliana has led over 50 Design Thinking engagements globally, delivering customer experience transformations for national services and reimagining product and innovation strategies.
Beyond her corporate achievements, Juliana is passionate about nurturing future talent by translating real-world industry experience into practical learning, equipping students with the skills, mindsets, and methodologies essential for success in today’s evolving digital economy.
- Bachelor of Arts Multimedia Design, Curtin University of Technology
- Certificate in Chief Data, Analytics & Al Officer Programme, NUS School of Computing
- Unigons X Design – Chief Experience Officer
- Dentsu Aegis Network - Head of Global Data Experience Design CoE
- KPMG Digital Village Singapore - Head of Experience Design + Innovation
- IBM iX - Head of Experience Design, ASEAN
- NYP – Adjunct Lecturer (School of Digital Media Design)
- Samsung Electronics - Regional Experience Design Director
- POSSIBLE Worldwide – Associate Creative Director
- Keynote Speaker at MMA Innovate Vietnam 2024 - sharing insights on how businesses can drive meaningful transformation through Design Thinking.
- Authored a thought leadership article on innovation through Design Thinking, published by MarketingTNT: Innovate Your Business with Design Thinking
- Featured on Vietnam’s leading tech platform for championing experience design and business innovation: View feature
- Regular Guest Lecturer at Nanyang Polytechnic School of Interactive Media Design and DigiPen Institute of Technology Singapore, mentoring future design leaders and promoting human-centered innovation.
- Engaged by A*STAR Central to lead Design Thinking sessions, mentoring early-stage founders in applying human-centered design to real-world problem solving.
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